Boy Scouts
A nostalgic approach to communicate timeless values
Part of a newspaper campaign I created for the Boy Scouts, this ad is meant to evoke nostalgia for the character-building hardships of outdoor adventuring.
Newspaper ad campaign: Concept, copy & creative direction
Phase 2 of the Boy Scouts campaign focused on individual camps, and employed a scrapbook style approach to tell stories of boyhood triumphs... and only a very horrible parent wouldn't want their son to have an experience like that!
Newspaper Ad Campaign - Copy & creative direction
